Aspire Life Styles Customer Template
The Challenge
Create an experience that could be shared with many high-end clients.
The challenge for this project was to create a template that could be used for multiple clients. Aspire Lifestyles provided multiple high-end clients with various services which needed to be custom made and exclusive to their very demanding taste and needs.
Empathy Map
After reviewing the data gathered from customers reviews and interviews, the quantitative and qualitative data allowed me to understand their needs and wants much better. How the two most valuable and appreciated features for high-end clients are exclusivity and simplicity, All clients even though different had very similar needs and wants in mind.
Define Persona
To represent the data from the empathy map, I created the persona “Roger”. By giving context and personality to the research data, we can better empathize with the target user throughout the design process.
"I want something new, different… if I want a helicopter tour of NYC tomorrow I expect it to happen" - Roger.
Requirements
Considering the most valuable points from the user interviews, I ended up with these points to solve. I underwent a rapid brainstorming activity and chose features to prioritize for each of Roger’s needs to select features based on feasibility and effectiveness.
Questions asked before the project started
What problem are we solving?
Users want to be able to review exclusive experiences.
Why are we solving this problem?
Users need a way to use their loyalty programs.
What is the desired result?
User should have a easy way to use their points.
User story (Actor - Verb - Object)
High end client - reserves - exclusive experience.
Is this project a reaction to user comments or complaints?
Yes, users have to call specific client’s customer service.
Who are we designing for, who is our audience?
High end clients looking to book an exclusive experience.
Biggest pain points
Sitemap
Then I created a sitemap in order to visualize the information architecture of the application. From studying the way Roger thinks, a challenge for me was how to improve his experience. To overcome this, I analyzed the patterns and empathized with my persona, Roger. This allowed me to identify the most intuitive way for my client to select a life changing experience, something they could only get here.
Sketches
I started designing the UI with new features by roughly sketching out ideas. Then I made clearer versions of the sketches. This sketch process helps to share my ideas with peers/mentors to gain constructive feedback at an early stage of the design.
Low-Fidelity Wireframe
I created the low-fidelity wireframes in order to capture all the necessary elements and features which were relevant to my persona (Roger), these wireframes were then presented and tested for usability and cohesiveness.
High-Fidelity Screens
I created the high-fidelity screens, I made sure to use client approved UI elements, this was crucial since multiple clients will be using the same template it needed to be different enough that it was a new experience depending on the user. This screens were then tested by multiple users, these users came back and gave us feedback which I then turned into needed updates to the final prototypes.
